SEO Skills for Claude
Keyword research from evidence, one URL per keyword, and articles where every claim has a source.
Five skills from a bilingual B2B site's SEO program (1,000+ commits): evidence-first keyword research, a content map that prevents cannibalization, a technical audit with a sitemap and hreflang checker, a blog writer with strict verification, and a method for refreshing old articles at scale.
5 skills, each built from real work
Keyword Research
Starts from competitors' proven keywords, expands broad seeds, mines Search Console, checks real search intent on the results page, and writes a sourced keyword CSV, a results summary and a repeatable process.
- About 80% of brainstormed seeds had no search volume, so this process starts from evidence
- Checks search intent on the results page before targeting
- Difficulty thresholds by domain authority
SEO Content Strategy
Maps pages to keywords and funnel roles, assigns each cluster to one URL, resolves cannibalization with hub-and-spoke, decides languages (localize, don't translate), and writes executable briefs.
- Keyword registry prevents cannibalization
- Hub-and-spoke conflict resolution
- Language decision matrix for bilingual sites
Technical SEO Audit
Indexing triage, click-through quick wins, sitemap lastmod and hreflang checks (with a script), structured data per page type, orphan pages, Core Web Vitals and backlinks, with a dated baseline and recurring checklist.
- Sitemap and hreflang checker script included
- Catches build-time lastmod stamps that search engines ignore
- Click-through quick wins, e.g. position 3 with 0.77% CTR
SEO Blog Writer
Checks cannibalization before writing, verifies every statistic and link by reading the source, applies SEO minimums and house style, adds disclaimers to regulatory content, and renders a review PDF before publishing.
- A working link isn't proof the page supports the claim
- Cannibalization check across the whole index
- Review PDF before anything is published
Blog Content Refresh
Scores every candidate with quoted evidence, pilots on the worst first, briefs each rewrite with what it must not duplicate, and verifies every rewrite independently, with state that survives interruptions.
- Two 'old' articles scored 9/10: never choose by date
- Pilot on the worst article before scaling
- Metadata checked against the rendered page
Two minutes to install.
Before you buy
When can I buy?
Soon: checkout isn't open yet. Follow on LinkedIn to hear when it opens.
Which tools do the skills work with?
Claude.ai and Claude Desktop (upload a zip), Claude Code (plugin or folder), Codex (folder), and other agents that read the open SKILL.md format. A few skills include Python scripts; each skill page lists exactly what it needs.
How do I install them?
In Claude Code, add the private marketplace you're invited to after purchase and install the pack with one command. For Claude.ai and Claude Desktop, turn on code execution in Settings → Capabilities, then upload one zip per skill under Customize → Skills. For Codex, copy the skill folders into ~/.agents/skills/. Then ask normally; a skill switches on when your request matches it.
Do I get updates?
Yes. In Claude Code, turn on auto-update for the marketplace (/plugin → Marketplaces), or update a pack with claude plugin update <pack>@aitoolconsultant. Zip buyers can download the latest version from their purchase page.
Can I use them for my team or my clients?
Yes, for your own work and for client work you do. You can share a pack inside one team of up to five people at one company. Please don't resell or publish the files.
Do you see my data?
No. Skills are instructions and scripts that run inside your own AI tool. Nothing is sent to us.
Comparisons for this workflow
The skills work in Claude, Claude Code and Codex. If you're still picking the tool, start here.
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